I am sure many of you have seen this image in magazines, product information labels in stores, on coupons, and on signs:
It is called a quick response code (QRC) and is pretty simple to use; all you have to do is get close to it, point your phone at the code, and scan it. Using your smart phone to scan this code brings you directly to the mobile site of the product advertised, without you having to type in the long URL. It is a new, easy way to interact with the company and product advertised to access information, websites, reviews, videos, and more. This unique opportunity to provide interested customers with more information beyond the initial attention grabber enhances the value of each printed piece. I am assuming advertisers and marketers can track response rates of scanning these codes, which gives them additional insight on how to modify their techniques to increase the amount of views and purchases. These codes seem to be beneficial to customers, marketers, and advertisers.
I think this is an amazing new phenomenon that will change the way advertisers promote their product in the present and future! Our world today is truly becoming digital, and I wonder how these scan tags will affect the future of print advertising. While this scan tag technology is just beginning, I believe it is an innovative technique that will affect print and digital media in a positive way.
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