As I sat down in my Spirit Airline seat that I would occupy for about two hours from New Jersey to Chicago, the above image was the first sight that had met my eyes. On the front of my tray table was this advertisement for Cartoon Network’s Looney Tunes show, which depicts Porky Pig saying “It’s easy to get through security when you’re not wearing pants.” When I saw this nontraditional advertisement, I couldn’t help but smile and chuckle.
At the end of April, Turner Broadcasting System’s Cartoon Network started to debut a new advertising strategy onboard Spirit Airlines. Images of Bugs Bunny, Daffy Duck, Porky Pig, and other Looney Tunes characters appeared on the overhead bins, walls, and tray tables to promote the new series of The Looney Tunes Show on Cartoon Network. This is a great way to advertise to families as they travel on vacation during the summer months. These advertisements are definitely something you cannot miss and are a fun, modern, entertaining way to advertise. After being seated in front of this small billboard on your tray table for a reasonable about of time, it is likely that this advertisement and show will stick with you and you will remember the brand and message after you left the aircraft. In fact, the Looney Tunes advertisements have recall rates of up to 94 percent! This is a huge percentage, especially compared to traditional advertising that has a recall of a mere 5-12%. This is definitely a unique form of advertising that obviously works to grab people’s attention and have them leave the aircraft informed and ready to turn on The Looney Tunes.
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