This week, my family is on a vacation in New Jersey. I was very excited for this trip before we even arrived, because I thought I could just lie on the beach all day with no worries or concerns. However, this was proven wrong the first day on the shore because there is just so much to see and do at the beach that I personally have never noticed before. Since my advertising class begun this summer, I have become aware of the marketing communications that are constantly going on around me. These marketing communications are everywhere you look, even at the beach! While I was sitting there relaxing, I could not help but notice the different advertisements that surrounded me. There were ads on the beach itself, in the ocean, and even in the sky hovering over us. For example, beach-goers can rent chairs and umbrellas from Steger Beach Service, and they printed the name of their company in an easy to read font on the back of the chairs so other people will think to rent from them too. On the beach, everyone there could be seen as an advertisement for a company or brand too based on the brand of beverage they were are drinking, the company or destination they had displayed on their beach towel, etc.
Steger Beach Services
On the ocean, there were different signs and messages on the boats to encourage people to sign up for day trips on the water, such as the Whale and Dolphin Watcher Cruise.
Finally, in the air, there were countless advertisements attached to the tail of a parasail or attached to a small plane to advertise different restaurants, hotels, and activities to do while in Cape May, New Jersey.
I realized that these are great ways to advertise, because many people at the beach have nothing else to do but look around and take in their surroundings. It is also beneficial for vacationers because it gives them ideas on what to do while in town. Advertising is truly all around us and offers great insights and ideas.
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