Have you ever had that moment when you realized the world was truly turning into a web based society? Now you can find almost anything online, whether it is a form a social networking, books, newspapers, games, etc. I came to this realization as an advertisement for Something Borrowed appeared to the right of my “profile” page on Facebook. This advertisement caught my attention because it read “buy the ebook that inspired the movie”. I have previously read Something Borrowed as a paperback novel and have never personally used a Kindle, Nook, eReader, or iPad to read a book before. I was shocked to see this small advertisement specifically promote ebooks. After clicking on the advertisement, I was brought to the Something Borrowed page which again encouraged the purchase of an ebook with mention of buying a paperback to follow. It became clear to me that as technologies continue to develop, so will our way of life.
This advertisement promotes the actual book cover, which is a pink color and a wedding ring represents the second “o” in “Borrowed”. It also promotes the modified book cover, which illustrates the newly released motion picture. The target audience for the book, movie, and Facebook page is women. The Facebook page appeals to the female audience by using pink and purple colors. This webpage is very easy to use and makes it very simple to purchase the ebook or book by providing links which direct you straight to the Amazon, Barnes & Noble, Kobo, Sony, Books-A-Million, Borders, IndieBound, Overstock.com, Powell’s, Target, or Walmart webpage for Something Borrowed.
I enjoyed how the Facebook page for Something Borrowed included Chapter One from the novel at the bottom of the page. This allowed the viewer to preview the book and decide if they would like to continue reading it. Facebook and electronic book companies understand that browsing an online book store is not like browsing an actual store you walk in to, but their free sample book chapters get them pretty close.
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