Have you ever been so excited about something that you could literally just stand there and scream about it? Such is the case in the Heineken – Walk-In Fridge commercial.
In this commercial, a couple has just purchased a new house and is having a housewarming party to show their friends. The woman brings three friends to one of her favorite rooms…a huge walk-in closet. As the women scream with excitement, they abruptly stop and look confused as they hear the men screaming too in another area of the house. The camera flashes to the men who excitedly scream while jumping for joy and hug. They seem to look even more excited than the women were with the walk-in closet! This is because the men are in the room of every man’s dream…a huge walk-in fridge stocked with ice cold Heineken.
“Heineken: Serving the Planet” is the last thing to be seen in the commercial as the screams continue in the background. I think this slogan is very fitting; this commercial was originally aired in the Netherlands, but the message relates to people everywhere. It does a great job connecting to both female and male audiences, and made me realize that products with a universal message should create ads that everyone everywhere can relate to. It is a contemporary message that I thoroughly enjoyed and brought a smile to my face.
I have seen this commercial before but I laugh everytime I see it. Nice analysis.
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