It is great when a company develops a target market and effectively advertises specifically towards them. Dove does just that with their “Campaign for Real Beauty” advertisements, which are targeted for women of all ages, sizes, and ethnicities. Dove understands that women would like to see advertisements of “real” women who actually use their products rather than skinny models whose body image is essentially unobtainable. Dove’s advertisements are refreshing, illustrating realistic images of women comfortable in their own skin. Each woman is happy and has self-esteem. Dove wants women to feel positive and confident about the way they look. I believe many companies should aspire to be similar to Dove and its approach to advertising; after all, the people using the products are not models and should not be compared to them. Every person is beautiful in their own way and should not be caught up in low self-esteem issues from body images.
Great campaign!
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