Different forms of marketing communications exist all around us and can be found on YouTube, TV ads, banner ads, tweets, magazine ads, Facebook campaigns, packaging, in-store signage, newspaper ads, billboards, sides of buses…and even on clothing! Many Marquette University students are basketball “Fanatics” and look forward to a new, free t-shirt every season to show their Marquette pride at games. It is pretty standard to have “Marquette Basketball” and the given year printed on the front of each season’s shirt, but have you ever noticed what is on the back of the shirt? An Ad! On all the gold and baby blue basketball shirts I own, either Direct Supply or Baird is proudly featured on the back of the shirt for everyone to see.
This is a great strategy for these two brands, because it builds brand recognition among Marquette University students and their communities at school and at home. With Direct Supply as one of the nation’s largest providers in healthcare and Baird as a respectable wealth management and financial firm, advertising on basketball shirts also helps students when looking for an internship in Milwaukee. After seeing these companies daily on other student’s backs and having the company names embedded in their brain, I have heard many students turn to Direct Supply or Baird for an internship. These excellent employee-owned companies take interest in Marquette University and their students, and both offer a great working environment.
It is a smart, unique strategy to advertise on the back of the Marquette University “Fanatic” shirts because custom printed tees always seem to get noticed. Part of natural human behavior is curiosity, and many people who you know and even who you do not even know are reading your t-shirt.
Great that you stepped beyond traditional advertising in your blog. Nicely done!
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