Nontraditional Ad That Makes You Look Twice

The nontraditional advertisement I would like to talk about is one for Denver Water.  This nontraditional advertisement is very creative and original; it is of a bench only available for one person and the remaining part of a traditional bench is open space with no backrest or seat available.  The part of the orange bench that is available reads “Use Only What You Need” and the company name “Denver Water” is printed under this campaign.  Denver Water works on planning for future urban needs and wants to ensure Denver can meet customers’ water needs now and in the future.  The main message of this ad is to illustrate that consumers should only take the water that they need and wasting a natural resource is wrong.  Denver Water wants consumers to conserve water and reduce water waste by taking only the water that they need.  I think the advertiser was trying to target everyone in Denver, both people who reside there and visitors, with this nontraditional advertisement.  It attracts anyone’s attention that is walking or driving past it, and it defiantly affects someone who is looking for a place to sit.  It was important to make this advertisement so different than traditional advertising to really make consumers think about their water consumption.  Consumers usually use water freely and think of it as having limitless use, when in reality it is a natural resource and consumption should be kept at a minimum.  It heightens awareness of consumers water use.  After looking at this image on the web, the message can easily be applied to everyone because water as a natural resource inevitably affects us all.  “Use Only What You Need” is a brilliant slogan, and this form of nontraditional advertising puts these words into a virtual world!