She's the Taste of Chicago

I think it is amazing how one icon can be used throughout history with few changes to represent the same product!  The Morton Salt Umbrella Girl has been an enduring icon since she first appeared on the table salt packaging in 1914.  Recently while I was driving through downtown Chicago, I saw a billboard with this iconic image with the words “She’s the Taste of Chicago.”  Unfortunately, since I was driving, I was unable to capture this image, but I believe it is a great advertisement that shows the history of the Morton Salt in the past and present.  This play on words is excellent, because Morton Salt is the main brand of salt for Chicago, Illinois.  This billboard was displayed during the Taste of Chicago, the nation’s premier food festival showcasing the diversity of Chicago’s dining community, and there is no doubt that Morton Salt was used in many if not all of the food items available.  Morton Salt truly is the “Taste of Chicago” during this festival and throughout the entire year, and this is a great advertisement to promote this historic product!